Recent work

I’m currently working on two quite different, but nonetheless interesting, projects. The first is writing the copy for a website for patients on cervical cancer. The site aims to support women by providing background on HPV and cervical cancer as well as information on screening and vaccination. The second is developing a series of HCP materials on treatment individualisation for children with ADHD. 

New projects: September 2011

I’m currently involved with a number of projects, including: developing key messages for a new dosage of MPH for children with ADHD; writing a style guide for a major pharmaceutical client on consistent writing for the web; and creating market stimulus materials for the launch of two new treatments for breast cancer.

Flu & You website
Here’s a website about flu and vaccination I’ve been involved in developing.  The site, which is split into a section for patients and one for healthcare professionals, covers topics such as the immune system, flu symptoms and vaccination, and pneumococcal disease.
Client: Sanofi Pasteur MSD | Agency: CAN Advertising

Flu & You website

Here’s a website about flu and vaccination I’ve been involved in developing. The site, which is split into a section for patients and one for healthcare professionals, covers topics such as the immune system, flu symptoms and vaccination, and pneumococcal disease.

Client: Sanofi Pasteur MSD | Agency: CAN Advertising

Current projects

I’m currently working on two new projects: writing the copy for a neurology website and a mailer for pharmacists about the risks of generic substitution with anti-epileptic drugs (AEDs).

April 2011: I’m currently writing the copy for a new  website about influenza for a major pharmaceutical company. The site,  which includes topics on how flu is spread and who needs an annual flu  vaccination, as well as the latest information on pandemic influenza A  (H1N1)v, will be aimed at both consumers and healthcare professionals.

April 2011: I’m currently writing the copy for a new website about influenza for a major pharmaceutical company. The site, which includes topics on how flu is spread and who needs an annual flu vaccination, as well as the latest information on pandemic influenza A (H1N1)v, will be aimed at both consumers and healthcare professionals.

Ovarian cancer e-learning programme
I’ve been working on a series of oncology e-learning modules on prostate, ovarian and breast cancer. For each module, I wrote a storyboard to aid the Flash developers in creating the animations.
Client: Janssen | Agency: SciMed

Ovarian cancer e-learning programme

I’ve been working on a series of oncology e-learning modules on prostate, ovarian and breast cancer. For each module, I wrote a storyboard to aid the Flash developers in creating the animations.

Client: Janssen | Agency: SciMed

Prezi

Click here to check out my copywriting portfolio on Prezi

Ezetrol eDetail
An interactive electronic sales aid for Ezetrol (ezetimibe), a cholesterol-absorption inhibitor. My task was to write a script which could bring to life the print sales aid into a more engaging digital format.
Client: MSD | Agency: Pharmiweb

Ezetrol eDetail

An interactive electronic sales aid for Ezetrol (ezetimibe), a cholesterol-absorption inhibitor. My task was to write a script which could bring to life the print sales aid into a more engaging digital format.

Client: MSD | Agency: Pharmiweb

Otrivin website
I recently wrote the copy for a consumer website about the nasal decongestant Otrivin (xylometazoline), featuring tips and home remedies on how to avoid a cold, a cold and flu tracker, plus advice on coping with colds. You can visit the Swedish version of the site: www.otrivin.se (other localisations to follow shortly).
Client: Novartis | Agency: Boomerang

Otrivin website

I recently wrote the copy for a consumer website about the nasal decongestant Otrivin (xylometazoline), featuring tips and home remedies on how to avoid a cold, a cold and flu tracker, plus advice on coping with colds. You can visit the Swedish version of the site: www.otrivin.se (other localisations to follow shortly).

Client: Novartis | Agency: Boomerang

Ongoing work

I’m currently writing the copy for two prostate cancer websites - one for healthcare professionals and the other for patients.

Client: AstraZeneca